Corporate Wellness Programs
Most corporations are promoting a healthy lifestyle in the hopes of making their workforce more productive, reducing employee medical claims on the company’s health benefits, and combating the ever increasing “presenteeism” epidemic that costs US companies billions every year.
Most programs completely fail to include or only provide generalized information and education on proper nutrition and supplementation; or more likely have a one- size-fits-all approach to the delivery of the information. As a result, many employees do what is necessary to receive the financial incentive or other benefit offered by the employer for participation( the “carrot”), but don’t actually stick with the program or digest the information in order to make a meaningful change. As a result, many employees fail to accomplish the intent and purpose of the corporate wellness program which has led many companies to explore more of a “stick” approach to their benefit offerings if the employees choose an “unhealthy” lifestyle or fail to achieve an improvement on their baseline biometric measurables.